2D: a new dimension in barcodes...
“2D barcodes have immense potential, and we’re excited to see how they will improve food safety, traceability, and stock management.” Richard Plunkett, GM Business Enablement, Woolworths.
As the barcode turns 50, next-generation barcodes, such as two dimensional QR codes, promise to once again change the way we shop. These new codes can capture unprecedented amounts of trusted data for businesses, regulators, consumers, and patients alike, offering much more than just links to webpages. They can tell a product’s “story”, where it comes from, if it contains allergens, is organic, how it can be recycled—and what its environmental footprint is. This new level of transparency will ultimately help people make smart decisions about what they buy and use.
To usher in this new reality, GS1 is building a coalition of industry leaders to deploy next generation barcodes around the world. At the end of 2020, GS1 launched a global initiative to transition from traditional to next generation barcodes together with key players in the retail sector. There are over 20 countries and districts that have already started successful pilots.
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