Helping keep New Zealand exporters competitive

Agribusiness is the backbone of New Zealand’s economy. As government pressure and consumer demand around food safety and product authenticity increases, GS1 standards and solutions are critical in achieving new requirements for traceability, especially in international trade.

GS1 identification and network standards, barcode and radio frequency identification technologies are now the standards of choice for use in global supply chains.

Agribusiness solutions

The use barcodes is the basis for business transactions in retail environments and in agribusiness. GS1 standards are used by New Zealand’s merchants and suppliers to enhance business efficiency and improve the customer experience.

National Product Catalogue 

The National Product Catalogue (NPC) is a Trans-Tasman online tool used to streamline how trading partners share product and price information more efficiently and accurately. The NPC is part of a global network.  Read more >>.

Radio Frequency Identification (RFID)

Radio Frequency Identification technology has been used in New Zealand agribusiness for years to streamline the identification and track and trace of livestock. GS1’s RFID solutions are the most widely used globally. Read more >>

Photography and digital assets

High quality product images are essential for both online and on-shelf promotions. We deliver quality photography and image storage to suit supplier and merchant needs. Read more >>

Get started

Let’s get you started - become a member of GS1 New Zealand. We’re here to help, here’s some training opportunities we think you might find useful.

Case studies


For more information about GS1 and Agribusiness, please contact GS1 New Zealand via email [email protected] or phone 0800 10 23 56.