On Pack data collection

We collect it so you can share it.

Customers are placing greater attention to what’s in a product; where it’s from, sustainability, and any marketing claims. Our On Pack data collection service captures all the label information including nutritional information, allergen warnings, ingredients, country of origin and marketing claims – creating a ‘digital twin’ of your product to match the physical product.

What’s the impact of poor product information?

Having inaccurate, out-of-date or incomplete product information, especially in online marketplaces, has become a serious issue for both retailers and consumers. The impact can be significant because increasingly, consumers make buying decisions based on what they read. Suppliers and retailers miss out on important sales and put their brand reputations at risk because of poor (or no) information.

Benefits of On Pack data collection

Data is securely stored

Accurate digital and online records

Data is directly available for retailers

Improve customer experience

Save time and money

Supply chain efficiency


with ProductFlow request



Find out more about GS1's ProductFlow.

Member fee

$16 per GTIN

Affiliate fee

Contact us

  Note: All prices are GST exclusive.

Get started with GS1 New Zealand's On Pack data collection

Digital Twin – the perfect match!

The online ‘digital twin’ of a product is as important as the product packaging is on a physical product. The most recent New Zealand research has shown that up to 16% of online products had allergen declarations, and 34% had ingredient information that did not match the physical product information. Even worse, numerous products have an online image that does not match the on-shelf product. Sometimes, there is no online image at all! 

If you make a change to your product remember to send it back to us to update the On Pack information and you may also need us to redo your product photography

Food and grocery supplier?

Get On Pack data collection as part of ProductFlow - our end-to-end service for speed to shelf.

ProductFlow has everything you need to get your product online and on the shelf. We help you populate your National Product Catalogue with data, verify your barcode, digitise your On Pack label information, and photograph your product.

*ProductFlow is available for suppliers to Foodstuffs and Woolworths New Zealand.