Privacy Statement



GS1 New Zealand Incorporated (also referred to as “we”, “our” or “us”) considers the responsible use of personal information to be a critical element in enabling the Internet to reach its potential as a serious tool for personal and professional activities. As the Internet changes our lives in a number of ways, GS1 is committed to respecting your privacy. In general, you can visit without telling us who you are or revealing any personal information about yourself.

We recommend that you read this Privacy Policy carefully and retain it for future reference.

This Privacy Policy is governed by New Zealand law and all personal information that is given through GS1’s website will be collected and stored in accordance with New Zealand’s privacy Act 1993. 


Collection of Personal Information

Personal information we may collect includes but is not limited to your name, current and previous addresses, telephone/mobile phone number, your EAN•UCC prefix, email address, bank account or credit card details, and occupation.

GS1 will seek to let you know before we collect personal information from you over the Internet. 

We will collect this information from you:

  • when you purchase directly from our GS1 website; 
  • when you request specific information on products or services;
  • when you sign up to become a member of GS1; and
  • when you sign up to any products, services or events

When you choose to give us personal information over the Internet that we, or our business partners may request, GS1 will endeavour to let you know how we will use this information. 

We may also collect non-personal identifiable information from you including the browser name, IP address, and technical information such as the operating system and the Internet service providers utilised. 

In general IP addresses (the Internet address of a computer) are logged to track a user's session while the user remains anonymous. We analyse this data for certain trends and statistics, such as which parts of our site users are visiting and how long they spend there. In general, we do not link your IP addresses to anything personally identifiable to you. In those limited cases where session information is not anonymous, GS1 will provide notice of the practice and an opportunity to "opt out."

Some GS1 web pages (members only section) use temporary "cookies," which are small files that may be placed on your hard disk for record-keeping purposes. These are only kept on your machine while you are using the site – in practice this means they are destroyed when you close the browser. A cookie helps us remember who you are. It is like when someone frequently visits a certain shop – the retailer may not know the customer by name, but recognises the customer and knows some of that customer's preferences. You can set your browser to notify you when you receive a cookie, giving you the chance to decide whether or not to accept it. (However, by not accepting cookies, you will not be able to access the members’ only area and you may have difficulty with other interactive areas on the site in the future.)


Use of Personal Information 

The information GS1, or our business partners collect about your session or about you may be used for a variety of purposes, being to: 

  • research and develop our services; 
  • improve our website and the services we offer you; 
  • perform specific services you have requested; 
  • send you new product information or notifications of special offers;
  • provide our services (including EANnet) to you and to manage and administer those services and your account;
  • maintain and develop our business systems and infrastructure;
  • gain an understanding of your needs in order for us to provide you with a better service;
  • inform you of industry news and developments; and
  • promote and market other products and services provided, which we consider may be of interest to you. 

We may disclose your personal information to organisations outside GS1. The organisations to which we may disclose information include:

  • our related companies;
  • our professional advisers, including our lawyers, accountants and auditors;
  • service providers, contractors and agents who manage the services we provide to you;
  • your authorised representatives or legal advisers; and
  • government and regulatory authorities and other organisations, as required or authorised by law. 

We may also disclose your name and contact details to persons enquiring as to who has been allocated a particular EAN•UCC prefix.

If GS1 reasonably believes that it is required or permitted to by law, GS1 will need to share your information. 

If you do not wish us to use your personal information in the above manner then please e-mail [email protected] or contact us on 0800 10 23 56.


Storing and Protecting your Personal Information 

GS1 will also seek to take appropriate steps to protect the information you share with us, including using appropriate technology for credit card data used in electronic commerce transactions. 


Third Party Links 

Linked sites are not under the control of GS1 and GS1 is not responsible for the contents of any linked site or any link contained in a linked site. GS1 provides links to you only as a convenience, and the inclusion of any link does not imply endorsement by GS1 of the site. 

Linked sites should have their own privacy policy and we strongly encourage you to read each site’s privacy policy to understand what information they are collecting from you. 


Your Rights

While you are not obliged to provide personal information to GS1, without this information we may not be able to provide you with an appropriate level of service.


How Do I Correct my Information or Opt-Out 

At any time, you may request access to the personal information we hold about you and ask us to correct it if you believe it is incorrect or out of date. 

GS1 takes all reasonable steps to ensure that the personal information we collect, use and disclose is accurate, complete and up-to-date. However, if you notice your personal information has changed then please e-mail [email protected] or contact us so we are able to keep it up to date.  

If you do not want us, or our business partners, to contact you, you can choose to "opt out," and GS1 will endeavour to respect your wishes.



By using our website you are accepting the terms of this Privacy Policy. If you do not agree, then please do not use our Site. 


European Union General Data Protection Regulations

Insofar as is reasonably practicable, GS1 ensures that we have complied with the European Union General Data Regulations 2016/679. 


Changes to Privacy Policy 

This Privacy Policy Statement is current as at 1 July 2019. We may change or update the Policy from time to time.


How to Contact Us 

If you have any questions or comments in relation to privacy, would like to stop receiving information form GS1, or would like to correct or update information provided to GS1 via its website,  please contact us on 0800 10 23 56 between 8.30am and 5.30pm, Monday to Friday, email [email protected] or visit our website at