Food and Grocery

Making business easier, more efficient and profitable.

GS1 New Zealand’s origins began in the Food and Grocery sector back in the 1970’s.

Today, GS1 works with suppliers and retailers to make doing business easier, more efficient and profitable.

Food and Grocery Initiatives


GS1 barcodes are authentic, globally recognised and required by the major retailers and online both in New Zealand and internationally.

GS1 barcodes are the only ones recognised by Google. Our barcode verification service gives confidence that barcodes scan first time, every time.

National Product Catalogue

The National Product Catalogue (NPC) is a Trans-Tasman online tool used to streamline how trading partners share product and price information more efficiently and accurately. The NPC is part of a global network.

Photography and Digital Assets

GS1 delivers a range of high quality product photography services for advertising, online and on shelf shopping.

GS1 New Zealand’s Media Library service is ideal for storing and sharing digital images between suppliers and retailers efficiently and affordably.


ProductFlow streamlines how new products get to market. GS1 checks the barcode and label information, and take a photograph to ensure the product is good to go - first time.


GS1’s ProductRecallNZ is an online tool that streamlines how trading partners communicate product recall and withdrawal notifications more efficiently and cost effectively.


Food safety is a high priority for those who produce, process, retail, export or serve food. In the food industry, governments and regulators are drafting laws requiring traceability. GS1 provide robust traceability solutions for effective traceability outcomes.

Discover more about traceability.

Talk to GS1 New Zealand about the
Food and Grocery sector today.