2D in retail: Next generation QR codes
One scan. Infinite possibilities
Consumers, brand owners, retailers, and regulators: it seems everyone wants to know more about products — and as a result, everyone is looking for better ways to access product information.
The challenge? Traditional linear barcodes provide only the product identification number, or “GTIN” (Global Trade Item Number). Even traditional QR codes are limited as they cannot be scanned at point-of-sale.
2D barcodes: the next generation of barcodes
2D Barcodes are set to transform the way our members do business. A 2D barcode can carry substantially more information than a traditional linear barcode, opening a world of possibilities for Kiwi businesses. Unlike standard ‘QR codes’, GS1 2D Barcodes also go ‘beep’ at point of sale just like a traditional barcode.
Working with retailers and product manufacturers, GS1 NZ is aiming for all retail point-of-sale systems in New Zealand to scan 2D barcodes by the end of 2027.
Ready to kick start your pilot?
Our Starter Workshop is perfect for organisations ready to implement a pilot programme. Work with our 2D Barcodes Lead to identify key benefits and opportunities and lay the foundations for your pilot programme. You'll receive a post-workshop summary, framework for pilot planning and a high level roadmap to get you started.
Watch: GS1 New Zealand shares the innovation possible with 2D barcodes
GS1 New Zealand has joined the Shared Horizons video series for 2024. Presented by the New Zealand Food and Grocery Council in partnership with ASN Media, Shared Horizons showcases the latest innovations, inspirations and leadership in Aotearoa New Zealand’s food and beverage industry.
Increase business efficiency
Drive consumer engagement
Revolutionise point of sale
How to prepare for 2D barcodes
2D barcodes in action
Woolworths - New Zealand
Woolworths New Zealand say they are improving product freshness, reducing waste and strengthening food safety interventions through their use of GS1 2D barcodes. Read more.
Parla Deli - Brazil
Parla Deli needed to reduce food waste, improve inventory management and be more confident that they weren’t letting expired products get into their customers’ shopping bags. Read the full case study.
Watch - 2D barcodes webinar
On Wednesday 27 April 2022, we were joined by Roberto Olivares, Senior Project Manager Woolworths Australia, and Phil Archer, Director of Web Solutions, GS1 Global Office, to talk about what the introduction of 2D barcodes could mean for the New Zealand market. Watch now.