The vibrant, fun packaging of Anihana is likely a familiar sight in your local supermarket isles or in your bathroom. However, it’s the origins of Anihana you may not know. It was while Anihana founder Sophie Cooper was 8 months pregnant that she went home to her husband Aden and jokingly suggested buying the soap factory her boss was selling. With Aden onboard, their journey with Anihana began.
“A few months later we had a new baby and business, so it was a challenging period of lessons and learning two brand new roles” reminisced Sophie.
For the initial two years they operated as a contract manufacturer producing products for Sophie’s former boss and other small gift shops in New Zealand under the name Ahhh. But, while looking into rebranding to make the products more fun and aligned with their personality, a name change was suggested. From that moment Anihana was born.
The name has strong family ties to husband Aden’s mother and their daughter. “It's really special to us because it kind of connects my journey being pregnant and then when we changed the name Aden also joined the business full time as well, so it has a really strong family connection” says Sophie. While it wasn’t initially on the cards for them to rename the business, it was when they made the change that they saw the business “go crazy”. From 250 stores in New Zealand only, they are now stocked throughout 8,000 New Zealand and Australian retailers and are breaking into the US market.