The GS1 New Zealand Board members are nominated by the industry bodies that they represent. Their commitment to developing open global standards sees them meet on a regular basis to progress adoption of GS1 standards and best practices throughout the sectors in which they operate.
Chairman GS1 New Zealand and Chief Executive, 100% Pure New Zealand Honey Ltd
Director, Farm Source
Managing Director, Independent Building Supplies
Executive Director, ManufacturingNZ & ExportNZ
Sean Goodwin Chairman GS1 New Zealand and Chief Executive, 100% Pure New Zealand Honey Ltd
Sean is the Chief Executive of 100% Pure New Zealand Honey Limited. He joined the GS1 New Zealand Board in August 2011. He became Deputy Chairman in 2016 and then GS1 New Zealand Chair in 2019.
Sean has previously held management positions with Cadbury New Zealand, Unilever Australasia and NZ Dairy Foods.
Sean holds a BCom in Marketing and Management and a BPhEd (Physical Education) from the University of Otago. In his spare time, Sean loves playing golf.
Richard Allen Director, Farm Source
Richard joined the GS1 board in 2019 and runs Fonterra’s Farm Source network in New Zealand. A long-term Fonterra employee, Richard has worked across Fonterra’s global business - including time in China as Vice President of Food Service and as the inaugural CEO of MyMilk Ltd. A graduate of the University of Auckland, Richard has a keen interest in governance and supporting the growth of New Zealand businesses. He is a co-founder and current Director of Snowball Effect, New Zealand’s leading online equity funding platform and sits on the Board of several Fonterra subsidiaries.
Jason Bardell Managing Director, Independent Building Supplies
Jason Bardell admits to frustration over the pace of GS1net roll-out in the building supplies and hardware sector. As a new Board member, he is determined to see more progress on data synchronisation by suppliers, merchants and retailers. It's a "no brainer", he says, given the benefits to everyone in having always-current and accurate product master data on hand for every business purpose.
Jason's certainly a voice of building sector experience after his 28 years in the sector - 22 of those years building up his own business, IBS (Independent Building Supplies).
For Jason, innovation is another "must have" for IBS, the New Zealand building sector's only specialist supplier of panel board. As major owner and managing director, Jason works continuousy with international manufacturers of different types of board on the development of new, more resilient and sustainable porducts for supply into this country. IBS sources from over 30 producers worldwide, and wholesales to al major building supplies merchants and retailers here. It has brought two innovative new products into the market already in 2015.
Catherine Beard Executive Director, ManufacturingNZ & ExportNZ
Catherine works with government and other key decision makers on issues of concern to exporters and manufacturers.
Catherine has spent the last 20 years as a lobbyist and advocate for several industries, including on climate change issues for the energy-intensive sector, all aspects of the fire and general insurance sector and dairy issues in the agricultural sector.
She represents BusinessNZ at the Global Federation of Competitiveness Council.
Catherine co-founded a design and manufacturing business that won national design awards for children’s furniture.
Deputy Chair GS1 New Zealand and General Manager, Merchandise for Placemakers & Mico
General Manager, Healthcare Logistics
General Manager Digital, Countdown
ICT Manager, ANZCO Foods Ltd
Ruth Brash Deputy Chair GS1 New Zealand and General Manager, Merchandise for Placemakers & Mico
Ruth Brash became Deputy Chair of GS1 New Zealand in 2019 and is also the GM Merchandise for some of Fletcher Building’s key distribution businesses – namely PlaceMakers, Mico and Forman Building Systems.
In her role, Ruth leads a category management team with responsibility for procurement, pricing, sourcing, ranging and improving visual merchandising standards. She has previously held Supply Chain roles which have involved the implementation of GS1 standards in areas such as warehouse management systems. When not at work Ruth tries to keep up with the myriad of activities her two teenage children are involved in.
Michael Broome General Manager, Healthcare Logistics
Michael is General Manager of Healthcare Logistics (part of the EBOS Group Limited). He has overall responsibility for the Healthcare Logistics (HCL) business in NZ and Symbion Contract Logistics (SCL) in Australia. Michael joined Zuellig Distribution (re named HCL) in 2000 and had helped it grow into the market leading pharmaceutical distribution business (3PL and 4PL) in NZ. Michael has worked with the Pharmaceutical industry for 13 years; prior to this he has held senior roles at Wrightson Seeds, NRM Feeds and Tegel Foods. He has a Commerce degree from Lincoln College.
Michael is married with two children.
Sally Copland General Manager Digital, Countdown
General Manager Digital Sally leads Countdown's digital and technology business unit called CountdownX which includes Countdown.co.nz online shopping, loyalty, digital marketing, 1:1 customer personalisation, payments, technology and customer care. Sally has spent her whole career in retail both with BP and WWNZ where she first joined 2006 as Marketing Manager responsible for the own brand portfolio of products. A graduate of Otago (LLB, BCom) and Macquarie (Masters in Management), Sally grew up in Masterton and now lives in Auckland with her husband James, and sons Max and Archie.
Mark Rance ICT Manager, ANZCO Foods Ltd
Mark is the IT manager for ANZCO foods, a leading New Zealand meat processing and marketing company with particular expertise in the Japanese market. Mark has recently been elected chairman of the New Zealand RFID Pathfinder group, having been a foundation member of that group since 2005.
Mark has had a leading role in the Pathfinder group’s ground-breaking on-farm trials on the use of RFID technology at ultra High frequency (UHF) for the ear tagging of cattle, deer and sheep.
General Manager, Information Technology. Foodstuffs South Island
Deputy Director General - Ministry of Health
Phil Wright General Manager, Information Technology. Foodstuffs South Island
Phil joined the Board in late 2018. Phil holds a Bachelor of Commerce and Admin from Victoria University, Wellington. He has worked in IT for Telecom NZ; Commercial Union Insurance in the UK; Securior (UK); and was CIO at Christchurch City Council. Phil joined Foodstuffs in 2004 as the GM IT.
Being responsible, among other things, for master data across the whole Foodstuffs group, Phil is very familiar with the challenges and opportunities of getting the right data to the right place for decision making and to support shoppers.
Shayne Hunter Deputy Director General - Ministry of Health
Shayne Hunter is Deputy Director-General, Data & Digital of the Ministry of Health. Shayne is responsible for ensuring that Ministry of Health data collections and digital technology support the health system to deliver better services and health outcomes. With a background in information technology (starting at IBM), Shayne’s most recent role was CIO of three District Health Boards (Capital Coast & Health, Hutt Valley & Wairarapa).