Smart Search

GS1 Smart Search is a standard that allows businesses to benefit by providing better data about their products to search engines like Google and Bing.

Structured data in a standard format means more relevant search results for consumers and accurate information displayed to users.

GS1 NZ is trialing the Smart Search standard by featuring several products on a product data website called Right Product.

The following products are currently featured:

• Angel Bay Gluten Free Beef Burgers 640g
• Arataki Manuka Honey UMF 10+ 250g
• Daniel Le Brun Marlborough Brut 750ml
• Whittaker's L&P 28% Cocoa White Chocolate Block
• Canon PG645 Fine Black Ink Cartridge