What is the GS1 Global Data Model? 

Our GS1 NZ National Product Catalogue is the local version of the GS1 Global Data Model, helping you leverage your product content for a seamless consumer shopping experience across every channel.

By simplifying and harmonising the exchange of product data around the world, the GS1 Global Data Model increases operational efficiency for brand owners and retailers and improves data accuracy, trust and completeness for consumers.