Learn how stepping up your data could grow your business and increase your customer satisfaction

Grass Roots Smarter Data webinar

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This event was held 11 April 2023, you can now watch the video recording of the webinar. 

GS1 NZ General Manager - Customer, Gary Hartley chatted with Anne Douglas, Group Director at Fonterra Farm Source (and newly elected board member to GS1 NZ representing the sector) about key topics affecting the agribusiness sector. 

What was discussed?

The agribusiness sector is a key contributor to our economy but it’s a tough world out there for our food and fibre farmers. Increasing environmental regulations, international competition and a market demand for full traceability (to name a few). 

Rural merchants and agri-businesses now have an increased opportunity, and responsibility, to provide more information and guidance to their customers and farmers about activities and products used on and around the farm.