Richard Manaton

Chief Operating Officer

Before joining the GS1 New Zealand team in January 2016, Richard Manaton had an extensive career in Fast Moving Consumer Goods (FMCG). Richard has worked and gained experience in New Zealand, Asia, and the United Kingdom markets. He has previously held senior marketing positions with Fonterra, Bass Plc, Rank Hovis McDougall, Goodman Fielder and Wattie's and has direct experience of many retail formats.

During this time Richard has worked on a number of strategic initiatives including global strategy development, global category strategies, reducing business complexity, due diligence and business integration activities.


Telephone: +64 27 444 7083

Email: [email protected]