Woolworths NZ
Woolworths New Zealand say they are improving product freshness, reducing waste and strengthening food safety interventions through their use of QR Codes powered by GS1.
Read moreThe next generation is here
One scan. Infinite possibilities.
Consumers, brand owners, retailers, and regulators all want to know more about products — and everyone is looking for better ways to access product information. QR Codes powered by GS1 are the answer.
Next generation barcodes
QR Codes powered by GS1 are set to transform the way we all do business. A QR code powered by GS1 can carry substantially more information than a traditional linear barcode, opening a world of possibilities for Kiwi businesses.
Unlike standard QR codes, QR Codes powered by GS1 also go 'beep' at point of sale just like a traditional barcode. Working with retailers and product manufacturers, GS1 NZ is aiming for all retail point-of-sale systems in New Zealand to scan QR Codes powered by GS1 by the end of 2027.
What are QR Codes powered by GS1?
Traditional linear barcodes provide only the product identification number, or "GTIN" (Global Trade Item Number). Even traditional QR codes are limited as they cannot be scanned at point-of-sale. QR Codes powered by GS1 store information both horizontally and vertically, allowing them to contain much more data while also enabling consumer engagement.
Traditional EAN-13 barcode
Stores only the GTIN (product number)
QR code powered by GS1
Stores GTIN + batch, expiry, serial, and web links via GS1 Digital Link
During the transition, we recommend including both on packaging.
Shared Horizons 2024
GS1 New Zealand shares the innovation possible with next generation barcodes
GS1 New Zealand joined the Shared Horizons video series in 2024 to talk about Next Generation Barcodes. Presented by the New Zealand Food and Grocery Council in partnership with ASN Media, Shared Horizons showcases the latest innovations in Aotearoa New Zealand's food and beverage industry.
Not all QR codes are the same
Standard QR codes simply link to a static URL. QR Codes powered by GS1 are built on the GS1 Digital Link standard, making them smarter, more flexible, and globally recognised.
Standard QR code
- •Links to a single, fixed URL
- •Cannot be scanned at retail checkout
- •No product identification data
- •Content changes require reprinting
QR code powered by GS1
- ✓Contains GTIN and product data
- ✓Scans at retail POS and by consumers
- ✓Uses GS1 Digital Link for dynamic content
- ✓Update content or links without reprinting
- ✓Use GS1's redirection service or your own
- ✓Enables batch and expiry tracking
- ✓Link to limitless data, like certifications, instructions or import requirements
- ✓Future-proof for retail requirements
- ✓Globally recognised standard
Benefits of QR Codes powered by GS1
These codes unlock new possibilities for businesses and consumers alike.
Beep & scan
Works at checkout like a regular barcode, but consumers can also scan it with their phone.
Consumer engagement
Update links and content in real time without reprinting labels—perfect for promotions and product info.
More data capacity
Encode batch numbers, expiry dates, serial numbers, and web links directly in the barcode.
Enhanced traceability
Enable targeted product recalls and improve supply chain visibility with detailed tracking.
GS1 member? You can create next generation barcodes today
Set up, create and download QR Codes powered by GS1 right now on MyGS1 — our member portal.
Log in to MyGS1How to prepare for QR Codes powered by GS1
Whether you're a brand owner, retailer, or solution provider, we've got the resources and support to help get you started with GS1 2D barcodes.
Brand owners
Our quick start guide, free 30-minute consultation, and starter workshop can help you get started with GS1 2D barcodes.
Retailers
Use our free 30-minute consultation and retailer testing kit to review and prepare your scanning infrastructure.
Solution providers
Learn about the technical requirements and best practices to help ensure your solutions meet the GS1 standard.
Next steps
Readiness self-assessment
Are you ready for next generation barcodes? Take our quick assessment and get a personalised readiness score in minutes.
Start the assessmentFREE 2D consultation
A free 30 minute session with our 2D Barcode Lead on the global transition to QR Codes powered by GS1, with time for your questions.
Book a FREE consultation2D Quick start guide
Walk through downloading your QR Code, placing it on your packaging and getting it verified so it scans reliably.
View the quick start guide2D Starter workshop
Work with our 2D Barcode Lead to identify the key benefits and opportunities and lay the foundations for your pilot programme.
Starter workshopGS1 standards in action
See how businesses are using QR Codes powered by GS1.
The Mānuka Collective
An award-winning producer of premium New Zealand honey, staying ahead of the transition to Next Generation Barcodes by implementing QR Codes powered by GS1 for transparency and provenance directly from the pack.
Read the case study
Aqualine first to use new QR Code generator
Steven Irvine, Product Manager at Aqualine, was first to download a QR Code powered by GS1 from the new barcode generator in the MyGS1 member portal.
Read moreLatest news
Updates and insights on QR Codes powered by GS1.
Frequently asked questions
Quick answers to common questions about QR Codes powered by GS1.
Start preparing today
Don't wait until 2027. Get ahead of the curve and start implementing QR Codes powered by GS1 now. Our team can help you understand what changes are needed and create a transition plan.