GS1 is the only provider of authentic, globally recognised barcodes, meaning that if you apply GS1 barcodes to your product, your product can be identified and scanned all over the world. GS1 ensures that the barcodes you receive are unique and will be registered in the GS1 Global Trade Number Registry (GEPIR).

In order to put barcodes on your products, you need to first sign up as a member. Then you will be able to upload your products, generate barcodes and barcode graphics and then you can start selling to your trading partners!


Barcodes are symbols that can be scanned electronically using laser or camera-based systems to read numbers or other data. They are used to encode information such as product numbers, serial numbers and batch numbers. Barcodes play a key role in supply chains, enabling parties like retailers, manufacturers, transport providers and hospitals to automatically identify and track products as they move through the supply chain. There are also several types of barcodes to view all the different types see our standards section. For more technical information about GS1 barcodes visit the Help Centre.


What is a Global Trade Item Number (GTIN)?

A GTIN is a globally unique GS1 identification number allocated to any product or service that may be priced, or ordered, or invoiced at any point in any supply chain.The GTIN is the ‘number’ part of the barcode, encoded in one of several types of barcode depending on the nature of the product and the environment in which it will be scanned (retail, distribution or both). It is made up of:

  • Your global company prefix (allocated to you by GS1)
  • An item number (allocated by you to each product variant)
  • A check digit

Please note that the GTIN exists independently of barcodes. While it can be encoded in various types of barcodes it is also usable in Radio Frequency Identification (RFID) tags as well as in electronic communications in lieu of text descriptions of the product or service. 

Barcode Verification

Once you have a barcoded product, you need to ensure the GTIN is correctly formatted and allocated and that the barcode scans first time, every time. Many retailers will ask you to get your barcode verified before you submit your product into to their stores. Barcode verification service tests number correctness and barcode quality and it is required before you can start supplying your trading partners.

The barcode accreditation programme licenses selected printers and packaging suppliers so that they may assure their customers of full GS1 compliance on any barcodes they print. Some manufacturers are also accredited to verify barcodes on their own products and issue GS1 verification reports on these products. The programme is administrated jointly by GS1 New Zealand and GS1 Australia and is recognised throughout Australasia.

What are the benefits?

Getting your product to market faster. You are able to conduct your own verification on your product. Improve relationships with your retailers. Your barcodes will be more accurate due to your increased knowledge of GS1 standards. Making business more efficient. Correct, reliable barcodes means faster handling of your product throughout the supply chain.

How does the programme work?

GS1 NZ will ensure your staff and yourself have the knowledge and skills needed to implement the GS1 system and standards accurately and to their fullest potential. We provide support and regular audits of your company to ensure standards are maintained.

Once your company has qualified for accreditation, you will be supplied with a company accreditation number that allows you to issue your own verification reports (only on your own products). Your accreditation will be recognised throughout New Zealand and Australia.

How does my company sign up for this programme?

For more information including pricing, please contact Owen Dance.

There are two things you can do to calculate the Check Digit:

  1. Go to the GS1 global website's Check Digit Calculator, where you can use the calculator or follow the instructions to manually calculate the Check Digit.
  2. Login to MyGS1 and use ProductVault - an online service from GS1 New Zealand that guides you through the allocation of product identifiers (Global Trade Item Numbers, GTINs) to your products and product hierarchies (inners, cases, pallets). ProductVault will automatically calculate the Check Digit for you. Watch our video tutorial.

Once you have joined as a member you can purchase your barcodes (GTIN), see below for fees.

Membership fees

One number membership - $59 + GST, for more information please click here

Annual turnover Annual Licence fee (GST exclusive)
$0 - $1 million $370
$1 - $2 million $495
$2 - $10 million $730
$10 - $30 million $1,235
$30 - $100 million $2,400
$100 - $500 million $3,700
$500 milion - $1 billion $4,800
Over $1 billion $6,300

Barcode (GTIN) fees

Number of barcodes required Allocation fee (GST exclusive)
Block of 100 numbers $100
Block of 1,000 numbers $250
Block of 10,000 numbers $500
Block of 100,000 numbers $2,500

Training sessions: We have quarterly foundation seminars that have been designed to educate you on the GS1 systems, services and of course barcodes.

Assistance: For more information on barcodes please visit the Help Centre, or contact us on 0800 10 23 56.

Resources: Click here for the Scanning Code of Practice.