News

GS1 New Zealand encourages you to stay informed with latest news and events both locally and globally. Below are news feeds covering not only GS1 news, but also news from FMCG and the RFID Journal.


GS1 NZ News

The humble barcode changed the world. Today, some 40 years after the first scan of a pack of 10 Juicy Fruit Gum in a supermarket in Ohio, U.S.A, it can be found on almost every product or package produced in the world today. The simple collection of lines printed on a piece of paper is considered by many as one of the most important inventions of the 20th Century yet most take it for granted.

Food safety in New Zealand is being strengthened by the effective recall of unsafe or unsuitable products through an Internet-based service that now links over 1000 manufacturers and distributors to more than 500 supermarkets throughout the country.

The whey protein concentrate (WPC) botulism scare in 2013 was a scare for everybody: the trade, the NZ Government, overseas markets and, of course, consumers.

Instead of the barcode being printed in only one place on a product packaging this new technology covers the entire packaging with the bar code. The benefit of this approach enables the product to be presented to the scanner in any orientation rather than the product needing to be oriented towards the point of sale scanner