About us

GS1 is a global family of not-for-profit, locally-owned organisations that provides solutions to help people trade and exchange information. GS1’s best known solution is the humble barcode (brought to the world by GS1 42 years ago). GS1 New Zealand is the local affiliate of GS1, and is owned by its 8,000+ New Zealand members. collaborating, one way around the world.

Click here to read or download the GS1 New Zealand Profile.

  • We create a common foundation for business by uniquely identifying, accurately capturing and automatically sharing vital information about products, locations and assets
  • We enable visibility through the exchange of authentic data
  • We empower business to grow and to improve efficiency, safety, security and sustainability.

The first barcode patent was established in the United States in 1949, but it wasn’t until 1974 that the first product was sold using a scanner. The product - a packet of chewing gum – is now housed in a Smithsonian Museum in Washington DC.

It took a few years for the technology to reach mass adoption across the world. Today over two million companies apply GS1 identifiers and barcodes under the GS1 System.

The introduction of GS1 standards into New Zealand was first seen in 1979 with the formation of the New Zealand Product Numbering Council, since then New Zealand has become one of the fastest countries to embrace global standard identification and barcoding. 

In 2013 GS1 celebrated 40 years of the Global Language of Business. For over 40 years, GS1 has been bringing industries together to revolutionise the way they do business.

GS1 is all about creating a common language in the supply chain. You may at some stage in your life order a pair of shoes from overseas and run into the dilemma of figuring out which size you are, depending on whether you are looking at UK sizing, NZ sizing or US sizing etc. You may also travel overseas with some of your electronic goods and be stuck trying to figure out which type of plug converter you should use.

GS1’s objective is to minimise the chances of ambiguity, error and confusion within the supply chain – GS1 creates a common language so no matter where you wish to sell or export your products, they will be uniquely identified. 

We are a global organisation with global standards that:

  • Help you IDENTIFY your products or location GS1 Identification Numbers are used to uniquely distinguish all products, trade items, logistic units, locations, assets, and relationships in the supply chain — from manufacturer to consumers.
  • Enable you to CAPTURE your product or location data GS1 System Data Carriers are capable of holding varying amounts of data to accommodate different needs such as traceability and expiration dates.
  • Make it possible for you to SHARE the data globally Interoperability, made possible by identification standards, data capture standards, and interface standards, allows electronic commerce information to flow through the supply chain.

Learn more about our services.

GS1 NZ is the local affiliate of GS1. Established in 1979 and owned and governed by our members, GS1 NZ enables over 5,000 members from businesses of all sizes across 15 industry sectors to enhance their efficiency and cost effectiveness by adopting GS1 global supply chain best practices including barcode and numbering standards, services and solutions.

GS1 NZ is at the forefront of eCommerce and supply chain management initiatives, helping New Zealand businesses to adopt the world’s best practice supply chain management techniques and streamline their processes to enable fast, efficient and accurate flow of information between trading partners through automation.

We offer a wide range of services to support businesses, their industry associations and trading partners to work smarter and more efficiently with the GS1 System, and improve the way they do business.

We are a not-for-profit organisation and all services are provided on a cost recovery basis.

In 2009 a study by leading economist Prof. Brian Easton found GS1 had generated total cost savings in New Zealand of over one billion annually, equivalent to saving each New Zealander $280 per year, or over $20 per week for a family of four. Due to these savings being a result of reduction in the resources to provide the product, the gains represent a productivity improvement to the whole economy of over 0.5 percent.

Read the study below:

Products talking to one another

GS1 serves a wide variety of parties including members, customers, interest groups and government agencies. We:
  • Are a not-for-profit organisation;
  • Are neutral from business partners;
  • Are user driven and governed;
  • Serve all companies, whether multinationals or SMEs;
  • Are a platform for collaborative agreements between business partners.
GS1 New Zealand has a commitment to ensure that our quality management system will be documented, implemented and maintained. A process of stakeholder feedback and continuous improvement will ensure that our systems remain relevant and focused our stakeholders. Being part of an international organisation, GS1 New Zealand has a commitment and obligation to our fellow member organisations and Global Office to ensure the good name of the global organisation is preserved and enhanced.

Find out more