From product to purpose: Empowering ethical choices with GS1 2D barcodes
Presented in partnership with the Ethical Transparency Alliance, this webinar covers how 2D barcodes will enable you to connect consumers directly to rich digital information about your product, making your ethical story easily accessible at point of sale and empowering consumers to choose products aligned with their values.
About this webinar
Learn how 2D barcodes will enable you to connect consumers directly to rich digital information about your product, making your ethical story easily accessible at point of sale and empowering consumers to choose products aligned with their values.
GS1 2D barcodes contain structured product data, 'beep' at the checkout and enable you to update your linked content without reprinting packaging.
Hosted by Dr Susan Maiava, Co-Founder Ethical Transparency Alliance
Keynote Speaker – Klaeri Schelhowe, GS1 2D Barcode Lead
Join us to learn how GS1 2D barcodes work, ask questions and discover how your products can start telling more of their story!
What's covered
- Why move to 2D barcodes
- What a GS1 2D barcode can enable
- How to get started