GS1's Digital link

GS1 Digital Link is a major step forward in linking physical products to the digital world. It brings huge benefits to both businesses and consumers.  

The GS1 Digital Link will enable anyone with a smartphone to access any number of online resources about a product simply by scanning its barcode. 

How GS1 Digital link works

Similar to the way a web address (URL) points to a specific website, GS1 Digital Link will enable connections to all types of business-to-business and business-to-consumer information. And instead of being limited to one type of data carrier like a traditional barcode, brands can now use a QR code, radio-frequency identification (RFID), GS1 DataMatrix tag or near-field communication (NFC) to deliver this information to their customers.

Digital link standard

Read the Digital link standard.