Tyler's Track Ltd

Tyler's Track is a New Zealand-based B2B SaaS platform providing FMCG brands with verified, real-time consumer insights captured at the point of consumption via QR codes. We operate as a GS1 Digital Link resolver, enabling brands to connect physical products to dynamic digital experiences and verified consumer data via 2D barcodes and QR codes. We help brands replace dirty panel data with verified purchase data — delivering actionable brand analytics, consumer engagement, and community infrastructure. We support GS1 members in transitioning to 2D barcoding and digital product identification ahead of Sunrise 2027