Give your product the best chance of success!

If you need to get your product to market (instore and online), then you will need reliable barcodes, high quality photographs and correct product data.

GS1 ProductFlow is proudly supported by:

We have over 450 suppliers selling more than 50,000 products and growing!

ProductFlow helps you get your products launched instore and online, then managed efficiently with Foodstuffs and Countdown and this is why you need it:

  • Save time and effort by using our one-stop-shop to successfully introduce and manage all your product data and digital content
  • Suppliers will get prioritised treatment from Foodstuffs on product data and digital content
  • Ensures your product data matches the physical product
  • Increased data quality for suppliers and retailers
  • This is an industry initiative to lower costs for suppliers; do it once and provide to many!

Don't just take our word for it...

"ProductFlow allows for quicker product turn-around at Foodstuffs with no time lost for data corrections" - Adam Courtier, Acting General Manager Merchandise at Foodstuffs North Island.

Sign up for ProductFlow today!

Barcode Check: Be confident your barcodes will scan every time.

National Product Catalogue: A secure way to share your product data from a single source.

MediaLibrary: Manage and share images, digital assets and data with your trading partners.

Photography: We deliver quality photographs for advertising and online shopping.

On-Pack Information: Rest assured that we will capture your nutritional panel information and ingredient information on your products.

ProductFlow diagram.jpg

Below are our most popular pricing options, but if this doesn't suit your needs please get in touch - 0800 10 23 56



Basic Bundle



 BCV  ✔   ✔   ✔
 Basic Photography  ✔    
 Premium Photography       ✔   ✔
 Self Load NPC   ✔     ✔  
 GS1 Load NPC       ✔
 Data Check  Free Free  Free  Free
 Label Data  Free Free  Free  Free












* Based on a 2 product packaging hierarchy (base unit and case)
Please note that additional hosting fees for NPC are applicable.
Image hosting fees will apply if you use the MediaLibrary service.

Training sessions: We have free weekly webinars designed to educate you about our Services and how they can benefit your business.

Assistance: If you require more information about ProductFlow please visit the Help Centre which contains detailed documents relevant for current users. Alternatively please phone us on 0800 10 23 56 during normal business hours, or send us an email [email protected].