Product packaging data sharing
Improving productivity, efficiency, and sustainability
GS1 New Zealand is doing a feasibility study on plastic packaging data sharing in the retail sector. We are looking at how packaging data is shared currently – from distributer to brand owner, through to re-use, recycling or end of life - and how existing systems could be enhanced using GS1 standards.
How GS1 QR Codes can help
GS1 QR Codes are being rolled out globally for product traceability and for retail point-of-sale systems. GS1 QR Codes can seamlessly direct users to online product pages with a simple smartphone scan to see product & packaging information like:
- Product specifications
- Packaging content (eg, resin type, recycled content)
- Certifications and claims
- Recycling, repair and recall information
The aims of the study
How can we leverage new dynamic QR codes plus existing data aggregation and synchronization networks to enable efficient sharing of enriched packaging information?
The study will initially focus on retail packaged products from the:
- Food and grocery sector
- Building and hardware sector
- Agribusiness sector.
The study will:
- Define the core dataset of key data attributes
- Collect a data sample – 2000 plastic packages
- Monitor international developments
- Evaluate the use of GS1 open data standards for identifying, capturing and sharing relevant data and building on existing systems.
