He sees the new flavours, and whatever particular health attributes they might become associated with, as additions to manuka honey – that liquid gold which has captured consumers here and around the world in recent decades. “Manuka honey is obviously wonderful …I’m wanting to explore gaps in the market.”
In fact, Simon also sells manuka-based product under the beekeeper-owned brand, “Onuku”, which is promoted on its high UMF (unique manuka factor) rating and central North Island provenance. Beebro and its new products have grown out of a honey broking business, which Simon launched in 2017, first at the Howick Village Market. He has long since become an effective channel-to market, including online, for Onuku and other non-manuka brands “Cold Fern” and “Bee My Honey”.
“There are a lot of struggling beekeepers out there. They need someone to bundle their honey and to market it for them,” says Simon. And he is just the entrepreneur needed! Previous careers in tour guiding around New Zealand and consumer product sales have given Simon a detailed knowledge of the country and of retailing, and a nationwide network of friends and contacts.
“All our products are pure, natural and full of flavours from flowers that grow in beautiful parts of the country.”
And the new brand name? “Beebro just rolls off the tongue and its distinctively New Zealand where, of course, we also like to refer to good stuff as ‘sweet as’. Couldn’t be more appropriate for our great honeys.”
For more information, see www.beebro.co.nz