Around 50 billion RFID chips are being...

Guest writer, RFID Pathfinder Group

RFID (Radio Frequency Identification) is a wireless technology that enables objects, animals or people to be identified and tracked with the use of tiny chips without direct line of sight.

RFID is rapidly moving from a niche technology to a mainstream business tool, with organisations across New Zealand exploring how it can improve visibility, accuracy and efficiency throughout their operations. While adoption continues to accelerate in retail and apparel, we're also seeing growing interest from sectors including food and grocery, healthcare, construction, manufacturing, logistics, asset management and agriculture. Globally, nearly 50 billion RFID chips were shipped last year.

More Kiwi businesses are investigating or implementing RFID solutions, now is an ideal time to explore the opportunities for your organisation. Join our welcoming RFID Pathfinder Group community to connect with others on the same journey - sharing insights, experiences and best practice.

RFID can help organisations solve a wide range of operational challenges with:

Real-time inventory management and automated stock counts

Theft prevention

Asset tracking

Supply chain visibility

Waste reduction.

The GS1 standards that underpin interoperable RFID are also evolving rapidly to meet changing regulatory, consumer and supply chain requirements. Recent enhancements to the GS1 EPC Tag Data Standard (TDS 2.3) are enabling RFID to connect more seamlessly with web-based information, supporting initiatives such as Digital Product Passports, enhanced traceability and smarter, more connected supply chains.

RFID in New Zealand

The RFID Pathfinder Group is New Zealand's leading industry forum for organisations interested in RFID. It brings together businesses, technology providers and industry experts to share practical experiences, emerging use cases, implementation lessons and global best practice.

GS1 is the organisation behind the global standards that underpin RFID and believe standards-based implementation is critical to unlocking the full value of the technology. “Common standards enable interoperability across trading partners, systems and supply chains, ensuring RFID data can be shared, trusted and used consistently throughout the product journey. With GS1 standards, RFID becomes a powerful enabler of connected, efficient supply chains,” says Cameron Frith, General Manager - Operations at GS1 New Zealand and Board Member, NZ RFID Pathfinder Group.

Whether you're simply curious about RFID, actively investigating a business case, running a pilot, or already deploying RFID solutions, we'd love to hear from you.

Are you interested in RFID for your business?

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