Mark Wolfenden
Board Member
Director of Digital & eCommerce, Woolworths New Zealand
Mark leads Woolworths New Zealand's digital and eCommerce business, with responsibility for digital trading, customer experience, fulfilment, last-mile delivery, customer care and the New Zealand AI strategy. Since joining Woolworths New Zealand in 2021 he has also led the national launch of Everyday Rewards and the replatforming of the group's web and mobile channels.
Mark began his career in strategy consulting with Javelin Group in London, advising retail and consumer businesses on strategic, commercial and operational change, before moving client-side to Sainsbury's. He has since held senior customer, digital and commercial roles in New Zealand at The Warehouse Group and My Food Bag.
His interest on the Board is in the data and supply chain foundations that digital commerce depends on, particularly product data quality and the move to 2D barcodes. Mark holds a Master of Engineering (Aeronautical) with First Class Honours from the University of Cambridge.