Mark Rance Profile

Mark Rance

MJR Advisory

Mark Rance is a technology and business consultant with over 25 years of experience in the Global Agri Food sector. Mark has held several senior technology roles including Group ICT Manager for New Zealand’s 5th largest exporter.

Mark is the current Chairman of the New Zealand RFID Pathfinder Group, having been a foundation committee member since the group began in 2005.

Mark has had a leading role in the Pathfinder Group’s groundbreaking work on the use of UHF RFID technology for the identification of cattle, deer and sheep.