Summary of Connect 2018: Online Marketplace Summit
GS1-hosted speakers shared critical insights on the fast-developing world of online retailing and digital commerce.
Amit Menipaz, eBay Vice-President, Vertical Experiences & Platforms
Digital technologies will transform retailing so no-one actually “goes shopping” anymore. Retailers will, instead, go to consumers with personalised offers based on their past purchases or analysed future preferences. Tomorrow’s winners will be businesses that capture and share digital information on everything in order to create the best possible consumer experiences, especially for younger generations who are already immersed in the online world.
Stuart McLean, Trade Me Head of Marketplace
Online buying and selling is driven more and more by data as people increasingly make use of information on past trades and other opportunities to put weight in their purchasing decisions. Trade Me is moving to structured data and testing new algorithms to meet demand for services like “price recommendation” for sellers. Trade Me has 19 years’ trading data on 1.6 billion listings so far and extraordinary market penetration in NZ (400,000 site visits daily).
Sally Copland, Countdown General Manager, Digital
Consumers increasingly demand a fast and easy grocery shopping experience. For Countdown, that means ensuring customers have immediate access to all the product information they need, a “frictionless” experience whether they shop physically or online, and rapid delivery of purchased items if they use online (in fact, 60 minute-delivery will become the new 'norm'). Countdown recognises good product data is absolutely necessary to give people what they want: fresh, high-quality products; inspiration and guidance to make decisions that are right for them and detailed information on products to answer any question.
Robert Beideman, GS1 Global Senior Vice-President, Solutions & Innovations
Businesses and consumers everywhere are waking up to the critical importance of accurate, well-structured and globally-accessible data if they are to maximise the value of new digital technologies. The Internet of Things, highly personalised online retailing, blockchain technology and other developments are all, ultimately, reliant on the quality of data about products, places, trading entities and people. If data isn’t accurate and comprehensive, and readily understood across borders and systems, the arrival of new technologies is like “adding new paint to rotten wood”. People will increasingly need GS1 data standards, starting with GTINs and other globally-unique identifiers, and the soon-to-launch GS1 Cloud for holding and sharing product data worldwide.