Digital Asset Management

At GS1 New Zealand we provide a Digital Asset Management Service that is flexible and can be customised to your needs and requirements to assist in getting your product-to-market.

GS1's Digital Asset Management Service allows trading partners to exchange all kinds of digital assets used in printed collateral, websites, Point-of-Sale (POS), mobile apps and general promotional use.

Companies are also able to use our Digital Asset Management Service as a central internal registry (intranet) of digital assets, for use across different departments within their organisation.

Currently GS1's Digital Asset Management Service is used by Foodstuffs and Progressive Enterprises in New Zealand as well as by the major grocery companies in Australia. In this country it is being progressively rolled out across suppliers to these companies.

The benefits that have attracted the grocery users across Australasia – and are attracting users in other sectors – include…

  • Versatility: accepts media from you or from GS1 or other sources
  • Cost effectiveness: unlimited uploads and users for a single annual fee
  • Currency: content is always up-to-date through automation tools
  • GS1 validation: reduces rejection, revisions and delays
  • Ease of searches
  • Accessible between Australia and New Zealand.

The GS1 product photography service captures and identifies your product images and uploads them to our Digital Asset Management Service. Digital images from any other source may also be uploaded as long as they meet the Product Photography specifications

Images can then be shared with your trading partners and used in your merchandising, promotion and planograms.


Training sessions: We will arrange customised webinars for you and your selected trading partners when you have signed up to our Digital Asset Management Service. 

For more information or assistance about your Digital Asset Management requirements: contact us on 0800 10 23 56.