MobileCom

Imagine a world with...

Opportunities to enter the purchase cycle anytime, anywhere
Easy access to nutritional information, recipes, product instructions and more
New methods of customer behaviour analysis
Mobile coupons
A traceability tool for both large and small trading partners

... this is only possible if standards are defined

Standards ensure that information is accessible and readable by any phone and by any mobile network operator. The definition of common rules will facilitate the rapid adoption of the technology and increase speed to market of this innovation.

With over four billion users in the world, mobile phones are becoming an important channel for businesses and consumers to interact. Today mobile phones can "speak" to bar codes, read Radio Frequency Identification (RFID) tags and access the internet. By pointing and clicking a product or magazine, mobile phones bring information and service linked to a product closer to the consumer... and the consumer closer to the brand.

GS1 MobileCom Day - 15 June 2010

GS1 MobileCom is an industry wide initiative to enable consumers to access product information and related services via their mobile phones.

GS1 MobileCom Day 2010 is your day! A chance to connect your innovative local activities to a vibrant global community, to generate excitement and have fun!