GS1-compliant bar coding is an essential tool for traceability in the Logistics and Distribution sectors – and the same is increasingly true in the supply and retailing of fresh produce.

At the retail level, the GS1 DataBar will promote greater supply chain efficiency and traceability through to retail point-of-sale. GS1 DataBar enables automatic identification of difficult to label products like individual pieces of fruit and vegetables and has the potential to significantly improve efficiency and profitability.