GS1 DataBar (RSS) bar codes can identify small
items and carry more information than the current EAN/UPC bar code. They
will enable GTIN identification for hard-to-mark products like fresh foods
and can carry GS1 Application Identifiers such as serial numbers, lot
numbers, and expiration dates, enabling product authentication and traceability,
product quality and effectiveness, variable measure product identification,
and couponing.
The June
2006 launch of GS1 DataBar (RSS) BarCodes followed a compelling business
case review by an industry task force comprising twenty-six companies,
including retailers, fast moving consumer goods manufacturers, pharmaceutical
companies, GS1 Member Organisations and trade associations.
GS1 has produced Starter Kits to assist users of GS1 DataBar (RSS). They provide practical advice to users and intending users to assist with equipment- buying decisions and with implementation.